If you are a business owner or a person looking to get into business for yourself and you want to celebrate Pride Month in a big way, there are many ways you can go about doing that. But, you may be stumped for ideas and feel like you cannot come up with something that will make a big and bold statement of Pride support. Get to know some business ideas that can help you celebrate Pride month. Then, you can get started right away.
Open an LGBTQ-Inclusive Online Dating Site
Many dating sites and apps are not LGBTQ inclusive. In fact, they explicitly exclude anyone that does not fit into the heterosexual cis-male and cis-female binary. While this is a negative in the dating world of LGBTQ folks, it can be a positive for your business ventures. Celebrate Pride Month by launching an LGBTQ-inclusive online dating site or app. This will be a great way to celebrate Pride and support the LGBTQ community.
Be sure to include a variety of options in the signup process for various sexual orientations (straight, gay, lesbian, pansexual, polyamorous, asexual, etc.) as well as genders (cis-male, cis-female, trans man, trans woman, intersex, non-binary, etc.). The more of these options you offer, the more inclusive your LGBTQ-inclusive online dating site will be. This will drive traffic and make your customers feel as if they are seen and accepted, which does not happen with the majority of online dating sites. Look around to see what other LGBTQ-inclusive online dating sites are doing.
Host a Pride Party
Another way to celebrate Pride Month with your business is to host a Pride party. This can even be a party to launch your dating site if you want. If you host a Pride party, you will attract new customers that might not have known about your business previously.
And by hosting the party, you will be putting your business out there as an ally business. In other words, you will show the LGBTQ community that your business supports them and is friendly to the community. This will give you good word of mouth and could really launch your business in a new community in a real way.
If you combine your Pride party with your online dating service launch, you will get a lot of local traffic to your website. Word of mouth about the party as well as social media posts will spread the word, and you will not have to worry as much about advertising as you will get organic traffic to your site.
Now that you know a few ways your business can celebrate Pride month, you can get the process started right away.
