Fireworks have long been a favorite way for family and friends to celebrate a wide array of events. From the 4th of July to a summer get-together, these pyrotechnics are truly a sight to behold and a joy to watch. Though most customers will know what to expect when visiting a fireworks store, the business itself can take things a step further to truly accommodate the customer and offer them products they may not have considered beforehand. After all, fireworks retailers can carry many more items besides larger aerial pyrotechnics.
Read on for a few tips to consider when starting up a fireworks company and what additional items would be helpful to include in the retail space.
Knowing the Customer
Offering an impressive array of aerial fireworks is only one part of running a successful fireworks retail operation. The most important aspect of this type of business is knowing the customer and what their needs are. Location is everything with this type of business and visibility is a must. Being available to the customer in terms of operating hours as well as a convenient location will make all the difference. Paying attention to what sells and what stays dormant on the shelves is another key element to learning what the customers need from the business. Stocking a solid array of pyrotechnics, bundles and seasonal specialty items will give the business owner a good idea of what products are more popular for this particular region and what to avoid for repurchase in the future.
Provide Family-Friendly Options
While larger pyrotechnics are usually the star of the show at most events that feature fireworks, offering products that cater to families or those who wish to celebrate on their own is an excellent way to market to locals. Poppers, for instance, make for an extremely safe and fun way to celebrate all occasions. Typically filled with confetti, poppers make for a safe way for small children to join in on the fun without fear of injury. Sparklers are another product that can be used safely by most people and are even safe to be held. While younger children should not be encouraged to hold these fireworks, they can enjoy the spectacular views from a safe distance without missing out on any fun. Sparklers also make for a memorable addition to celebrations (like weddings, graduations, and family reunions) and will make for a fun way to celebrate the gathering of loved ones.
Prioritize Safety
Many customers may automatically assume a fireworks retailer will carry an assortment of pyrotechnics, safety gear products may not always come to mind. Though fireworks are certainly the main product this type of retailer will carry, safety gear is an absolute must and will guarantee that customers are fully and properly prepared to use the products as intended. Offering literature in the forms of safety tips and manuals is an excellent way for customers to educate themselves on the safety procedures necessary to operate their fireworks. Safety goggles, gloves, hardhats, and flashlights are all recommended safety products that can be sold. For customers who will be putting on a fireworks show or will be near an event should also be encouraged to wear long-sleeve shirts and closed-toe shoes to ensure they are fully protected from head to toe.
